Fanta 'Power Outage'
A Fanta commercial made for a music festival in São Paulo.
Software Engineer with a strong creative-tech background and over 30 years of experience building technology-driven solutions in the audiovisual industry. I started my career in the 1990s at Play It Again, where I was an early adopter of Pro Tools in Brazil and worked extensively with digital audio systems, post-production workflows, and production-scale pipelines. In 2000, I co-founded Junk Produções Musicais (later 11:11 Ads+Arts), leading technical and operational aspects of large-scale projects for global brands such as VW, Coca-Cola, Itaú, and Apple. I collaborated with top agencies (AlmapBBDO, Africa, DPZ) and production companies (O2 Filmes, Conspiração), delivering high-availability, deadline-critical productions — including the FIFA World Cup 2014 Opening and Closing Ceremonies and the CBLOL 2015 Grand Final. In recent years, I transitioned fully into Software Engineering and Artificial Intelligence, with a focus on Python, LLM Engineering, and Generative AI systems. I design and build applications that integrate databases, APIs, and AI models, emphasizing automation, scalability, and reliability. My work includes AI-assisted content pipelines, workflow automation, and data-driven decision systems. Beyond software, I bring proven operational leadership. I founded and ran Dümai Charcutaria for eight years, managing end-to-end operations — production, logistics, finance, and team workflows — serving up to 150 customers per day. This experience strengthened my ability to design and manage complex systems, both digital and physical. I am seeking opportunities where I can apply my hybrid expertise in software engineering, AI, and systems thinking to build practical, production-ready solutions.
A Fanta commercial made for a music festival in São Paulo.
A Fanta commercial made for a music festival in São Paulo.
A Fanta commercial made for a music festival in São Paulo.
A Fanta commercial made for a music festival in São Paulo.
A Fanta commercial made for a music festival in São Paulo.
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